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About

Coatsnmore: Where every winterwear is a legacy

At Coatsnmore, we don't craft winter wear, we craft stories. Our clothes are a reflection of our unwavering passion for design, sheer commitment to exceptional quality, and our determination to craft winter wear that is the testimony of excellence/craftsmanship. From selecting fabric to stitching, we are here to create a story where you are the hero and our Winter outfits are your true companion. Here's what makes our winter wear truly unique :

Where every winterwear is a legacy

Thoughtful designs: From real-life experiences

Our designs are inspired by the real-life challenges that you encounter in every moment right from quiet formal settings to adventurous road trips.

Timeless pieces: A sustainable approach

Fashion is ever-evolving, but at Coatsnmore, we create winter apparel that isn't just for today but is meant for tomorrow and many more years to march/stay with you as you unfold the new journey of life.

Personal connection: Designs that Resonate with Your Unique Style

Fashion without a personal touch is incomplete, we put our life and soul into designing winter clothing that not only resonates with your personality but also speaks about you wherever you go.

A Spark of an Idea: From Maritime to Fashion

Coatsnmore began its remarkable journey with the great vision of our Founder Mr. Jiwan Goel who transitioned maritime adventures to Fashion. Mr. Jiwan Goel who spent more than 13 years in the Merchant Navy, took a creative turn in 1986 when he decided to venture into the fashion industry with the support of his wife Mrs. Kusum Goel. They embarked on a new voyage together which was focused on transforming their passion and vision for fashion and craftsmanship into a successful business.

The Spark of an Idea: From Maritime to Fashion

In 1986, Mr. and Mrs. Goel started their journey with an embroidery business which was a testament to their passion, dedication, and enduring efforts to quality and precision. This initial phase laid a solid foundation and gave them enough exposure and experience in their entrepreneurial journey which subsequently led to expansions. The precision and creativity earned through this modest beginning offered them a seamless transition to the new ventures including apparel manufacturing for both local and international buyers and later their own fashion brand. The skill to effortlessly blend fashion and traditional craftsmanship with timeless designs became their hallmark and crafted a niche in the industry. Their meticulous attention to detail, high-quality fabrics, and professional approach won the trust and support of international buyers, local brands, and many happy customers which subsequently paved the path for their own brand.

Launching Own Label: Transforming the winter fashion industry.

The efforts, dedication, and years of experience led to the launch of their own label TruFit in 2001. By launching their fashion brand, they turned their vision into reality. This venture marked their new beginning from service providers to creators of their own fashion and distinct identity.

From maritime voyages to establishing a distinguished presence/position in the fashion world, Mr. and Mrs. Goel's journey is truly remarkable and a testament to their unwavering commitment to excellence.

The current generation of the Company

Carrying the Legacy Forward: Chirayu's Vision for Innovation, Accessibility and Sustainability

As Coatsnmore grows, our legacy of innovation is carried forward by the visionary Leader Mr. Chirayu Goel, the second-generation leader who inherited the great legacy of his father and mother. To extend the pioneering legacy, Mr. Chirayu Goel has introduced cutting-edge technologies and designs that have strengthened our belief in timeless fashion with our commitment to sustainability. Under his leadership, we have integrated advanced and innovative features, such as anti-seam slippage and Smart-Fit, to enhance the durability of our winter wear and ultimately support sustainability. By making innovative features and sophisticated styles more accessible to the common masses, he honours the family legacy while shaping a sustainable future where Coatsnmore's commitment to excellence is the key.

The current generation of the Company

1. Premium Quality Materials

At Coatsnmore, we are committed to using only the finest materials to craft our winter wear. Each winter cloth is crafted from high-quality fabrics like luxurious woollen, durable cotton, Nylon, Polyester, Cordura, Softshell, Cotton, Leather to Gore-Tex, and innovative technology. This guarantees that our outerwear not only looks elegant but also delivers exceptional warmth and comfort. By investing in premium materials, Coatsnmore ensures that Winter coats or jackets will last through multiple seasons, minimizing the need for frequent replacements.

2. Anti-Seam Slippage Technology

Our commitment to innovation is reflected by our anti-seam slippage technology, an advanced feature that keeps the seams in place, preventing the disintegration of winter garments. As a result, our winter wear retains a sleek, tailored fit and offers comfort and warmth throughout frosty winters. This technology improves the durability of our products and offers longevity to winter clothes.

3. Sustainable Design Philosophy

At Coatsnmore, sustainability is our philosophy which is reflected in our design. Each winter wear is meticulously crafted with the intention of durability beyond the season. We are committed to offering high-quality fashion that is accessible to all. By prioritizing durability and responsible design, we empower you to make choices that are both fashionable and environmentally conscious, contributing to a sustainable and better tomorrow.

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